An innovative workshop on “DIGITAL MARKETING"

METAS ADVENTIST COLLEGE

Athwalines, Surat – 395 001

NAME OF THE EVENT:  IIM – Bangalore

DATE: 23^rd and 24^th January, 2025

DURATION:-  8.30 A.M  TO 4.15 P.M

PARTICIPANTS: 33  Students

COORDINATORS :- Dr. Tushti .P. Bakrania

KEY NOTE SPEAKER :- Ms. Ria Mangla (Certified trainer of IIM Indore).

INTRODUCTION:

An innovative workshop on “ DIGITAL MARKETING”was organized by Make intern E-Cell IIM Bangalore Certification Program and Bplan championship with Metas Adventist College on 23^rd and 24^th January, 2025 for the students of Bachelor of business Administration (BBA) and Masters of Business Administration (MBA) under the leadership of Placement Cell.

Keynote speaker was Ms. Ria Mangla (Certified trainer of IIM Indore). The speaker conducted virtual sessions for 2 days on Digital Marketing.

The session included knowledge on content creation, creation of ads, SEO on first day and second day the major topic covered was Meta advertisement with practical workings on digital platforms.

The session were very lively and all students enjoyed it a lot. The review were that they came to know many terminologies in digital marketing and learned how they can do digital marketing of their own firm. This helped them a lot.

On the bases of the various criteria total 5 students were selected for the next round of the competition which was to be held at IIM Bangalore.

Total number of participation was 33. Out of which 5 student are selected to represent our college at IIM Bangalore for International level B plan competition.

Certificates :- All the participants were given certificate of participant in the workshop. Organizing institution and committee were also appreciated with the certificates.

Placement cell is extremely grateful to our President and CEO Dr. Eliah Srikakolli and Executive Vice President Dr. Mohan Rao for his moral support and guidance to conduct this workshop successful.

This report is prepared by Dr. Tushti .P. Bakrania

Date

2025-01-23